Your Digital Copywriter Connoisseur

Website Reviewer Sleuth

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What can a site review of your web pages do for you?

Frustrated over low traffic to your site with little response from your visitors, consider me your personal Sherlock Holmes to sleuth out the problems that keep visitors away from your site.

The top five problems sleuths like me find are:

• SEO: (Search Engine Optimization placement of your business.) Ingenious writing raises your web pages to search engine prospects which elevates your business to the first pages of all the search engines. Most people do not go beyond the first page of a search.

• The problem is there are no Alt Tag descriptions which SE ding websites for not adding a brief description of the photo, image, or video. Descriptive media helps our websites stay compliant with federal web rules in keeping them accessible for those who use software readers, such as people with vision impairment.

• Clarity of web pages: You do not realize the number of people who land on a homepage and cannot see quickly, clearly what your business is about or where you are located, even if you are only an online entity. Knowing where you are located builds trust with your site visitors.

• Are there people you know who only use a PC or laptop to peruse websites? If your target audience is mostly senior citizens, then yes, they do. However, when you look at the younger generations, they only use cell phones. So, is your website what we call mobile responsive? Finding and fixing this problem will increase web traffic to your site. And raises the ranking of your website in all the search engines.

• Weak websites lose 50% of business because of hundreds of reasons. A compact list here is:

  • Cluttered, confusing, outdated, and not enough content. These are only four reasons that stagnate search engine placement.

• Are you seeing visitors to your homepage leaving without exploring the rest of your site? One reason is there is not what we term a “Call to Action.”  Meaning, the web owner has not given the consumer a reason to stay on the site.

These top five reasons are just the beginning of problems with visitors staying on your site and interacting with you. Here at Eternal Song Editing, we can help you maneuver your way through the icy waters of the World Wide Web.

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